Welcome Home Kiwis began as a Massey University post-graduate thesis, Welcome Home?: New Zealanders’ Experiences of Return Migration. Founder Tracey Lee is a recent return migrant herself, coming home after over a decade based in New York and Shanghai as as strategic planner, with global brand and communications experience on clients including Absolut, Emirates, Unilever, Diageo and The Coca-Cola Company. While there has been considerable popular concern over New Zealand’s brain drain, she was interested in understanding what became of the 24,000 Kiwis who do arrive home every year. This site is an effort to help those return migrants smoothly navigate coming home, and New Zealand to harness and embrace the skills, passion and ambition that they bring home with them.